Bloguettes provides the information and educational resources needed to empower online entrepreneurs and help cultivate their businesses. The Bloguettes needed to expand and enhance their nationally recognized brand and web presence to reflect their quality of service and active growing community. Therefore, an extensive e-commerce and scheduling platform was established to streamline their multi-day workshops, online training seminars, community events, and consultation sessions, amongst other offerings.
Working alongside my Creative Director, we updated the maturity of the Bloguettes brand whilst preserving their bright and friendly personality. The refresh helped set the stage for the new website, which needed to quickly convey their growing offerings, encourage participation, and create a unique visual space in their market. After collaborating on the UX and general site structure with my team, I then took charge of flushing out the UI and interactions across all screen sizes.
roles: web design, user interface, user experience, project management
workflow: user research, data analysis, information architecture, user journey, wireframing, interactive prototyping, design mockups, usability testing
design under monomyth studio
photography provided by bloguettes
