From upscale New York neighborhoods to sprawling ski chalets in the mountains of Montana, Elements Concrete has designed, built, and installed an eclectic assortment of indoor and outdoor projects. With 15 years worth of award-winning commercial and residential work, Elements needed a website to showcase the breadth of their skills, craftsmanship, and creativity through a contemporary and engaging experience.
Based on data, user research and feedback, the website redesign called for a more detailed look into the architecture firms portfolio. The responsive website invites the viewer in with a quick introduction and subtly transforms into a seamless, endless scrolling journey through an extensive collection of work. Each project presents a gateway to explore featured products, related work, and the option to filter or proceed down the immersive feed of case studies. I took ownership of the project and created a modern, user-friendly approach to the new experience.
roles: art direction, user experience, user interface, web design, visual identity, project management
workflow: data analysis, user research, competitor analysis, benchmarking, information architecture, user journey, wireframing, interactive prototyping, design mockups
design under monomyth studio
photography provided by elements concrete
