Make-A-Wish (MAW) is a non-profit charity organisation focused on creating life-changing wishes for children with critical illnesses. It supports 62 chapters in 50 countries worldwide with over 25,000 volunteers. During the organisations first brand refresh, the head of the Development department approached me to redesign the company’s endowment reports with the goal of engaging new and existing high-profile donors to participate in financial sponsorships.
In collaboration with the key stakeholders, Editor and Project Traffic Manager, I led the design and production for dozens of endowment reports all within the new MAW brand standards. The featured reports communicate the direct impact and stories of wish kids who were able to live their fashion and travel-based wishes. Together, we were able to leverage the end products to successfully engage the donors in another round of financial contributions.
roles: art direction, design, layout, print production
photography by Nigel Barker and Benjamin Wallen
